Making your business a household name in the community requires strong marketing practices, focusing primarily on building a relationship with the local residents. Customers are more likely to be attracted to businesses that display their personal connection with the local area. This is why a large number of people prefer small businesses over big-box retailers as small businesses are in tune with the local community and culture. Let us take a look at a few tips that can help you grow your local business in today’s world of the internet boom.
Set up free Google Listing for Your Business
Traditionally, local businesses relied on word of mouth, print ads or radio promotions to find customers. But according to recent research, most customers these days search on the internet to look for local businesses. More than 90% of people start with Google when they want to search for anything on the internet. Therefore, it is vital that your business is listed on Google. This will make it easy for potential customers to find you and will help to bring more customers through the doors.
Develop a Social Media Presence
In today’s Information Age, having an active social media presence is vital for the success of any local business. You need to establish your presence on as many social media platforms as possible such as Twitter, Facebook, Instagram, Linkedin and YouTube. Most customers these days are active on these platforms and use them to fulfil their need for more information, shopping, looking for local businesses and much more. Having a thriving social media presence will help to raise your customer base level.
Now that we know that customers use the internet to look for local businesses, it is also important to understand how SEO can help you to achieve the top rankings on Google and other search engines. The top 3 positions of the search results receive almost 50% of clicks by customers. Blogging is a great local SEO tool that brings more website traffic and would ultimately lead to more profit for the business.
Contests are an excellent way to make people feel enthusiastic about any local business. The best way to run contests is through online and social media platforms. Run contests that encourage customers to talk or post about your business. Then pick winners based on the efforts and outcome of the customer’s post, for instance on the number of likes they receive on their post. This will help boost your exposure and social media followings and ultimately, it will increase your customer base.
The price of goods is the foremost factor that decides which business the customers will pick. You may be hesitant to offer discounts as you feel the business may not yield profits or that it would lower the brand value, but you must consider the fact that customers are price-sensitive and discounts are a great attraction for them. Even if you slightly raise the prices and then offer discounts, it is psychologically more appealing for the customers. So make sure to offer some form of discounts or coupons to ensure that your business stays at the top in the local market.