Impact of Digital Marketing on Business Growth

Digital marketing has a massive impact on the growth of any business. Besides being cost-effective, it’s a time-efficient way to reach out to the target audience.

It is a powerful medium that can help increase the growth of a company’s product line. There are numerous ways by which digital marketing can be utilized to establish strong connections with customers through social media and influencer marketing.

Digital marketing channels have become the most common mode of business marketing today. Apart from social media channels, there are many avenues for other forms of digital marketing too such as display advertising, content marketing, search engine optimization, email marketing, affiliate marketing etc.

A strong internet presence along with a good rapport can benefit every organization's growth. As the business grows, an online presence provides more opportunities for business retention, competition, brand awareness and development. 

One of the best things about the impact of digital marketing on business is that you can see results almost in real time. Let’s take a look at some of its other impacts on any Business Growth:

1. Encountering with new customers

   Each customer arriving at the respective business site isn’t an existing customer. A strong internet presence with a good rapport is beneficial to drive new customers to visit the site. This in turn can make prospective customers into lead customers.

   The more Google sees any site as an authority on its designated subject matter, the higher they value it. In short, it builds credibility to one’s site.

2. Understanding what channels drive sales for the company

   The results of any business growth can be seen in real-time through the means of ad campaigns. By launching an ad campaign, one can see a spike in sales that could be helpful in planning where to make the next ad buy and how much investment should be done. Once the objective is made clear, it is easier to create the ad in order to drive the desired outcome by tracking how well the ad does in converting viewers to buyers, and how many followers are generated on social media channels after the launching of the campaign.

3. Incorporating social media helps in sharing the message and establishing better connectivity

   Social media plays a large part in any digital marketing strategy we embark on. Social media channels are a very reliable way to connect with both old and new customers. Social media is a great option for being able to react quickly to customer feedback and respond to questions. 

   Social media channels can keep an eye on the competition to see the reactions of their customers to their brands.

4. Establishing a good online presence

   In today’s world, no one notices when one isn’t online. Establishing an online presence is necessary to see the impact of digital marketing on branding and business growth.

   Creating social media accounts is the first thing a brand should do when trying to extend its impact on any business growth. 

   An average person spends almost two hours on social media daily. It is the first place a person looks for to find any company. Therefore valid presence on social media channels is much needed for any business to grow its network.

5. Personalizing the brand and controlling the messaging

   Digital media is a place where the company is fully in control of the message and its response to customer feedback. Individuals can post anything they want on a company’s Google reviews. Personalizing any ads and emails with the name of the customer and other specific details helps craft and control the brand message more efficiently.

   Using the customer and buyer personas helps guide to create the type of content resonating with the customers.

Providing value to the customers and showcasing the content that matters

A large part of any digital marketing relies on “Content Marketing”. Content is more than just the words on a web page that includes web copy, blog posts, social blurbs and hashtags, videos, and even photos. It is all-encompassing. By developing a strategy that includes these forms of content for your viewers, one can rest assured that the company providing its customers with what they want to see. 

Tools to grow your Business with Digital Marketing

With the emergence of new digital marketing techniques and trends, online marketing will not only transform the way products and services are being marketed but will also ensure a promising future for the respective business.

There are number of various marketing platforms that can be utilized to track all the metrics and analyze the ROI. Some systems are designed specifically for tracking specific platforms, or one can utilize a fully integrated CRM to manage all of the digital marketing demands. Below are the list of some of them: 

• HubSpot – HubSpot is a CRM (Customer Relationship Management) platform with all the software, integrations, and resources one needs to connect for marketing, sales, content management, and customer service. Each product in the platform is powerful on its own, but the real magic happens when one use them together.
• Google Analytics – Google Analytics is the most widely used platform for collecting data from all websites and apps and create reports providing insights into the business. It is quintessential to create a Google Analytics Account in order to measure all the activities of the website. It can assist one in analyzing the website traffic and where it comes from. It tells who visited the website, how much time did they spend on the website and more. Training in Google analytics technique is a bit complicated but it is a dire need to do so.
• Hootsuite – Hootsuite is a social media management platform for running multiple social media accounts for a business. It centralizes data from all of the social media channels and allows you to understand which audience groups respond to the advertising. It also assists one in scheduling all the social media posts.
• Mailchimp – Mailchimp is an all-in-one marketing platform especially designed for email marketing that helps one manage and talk to clients, customers, and other interested parties. Our marketing approach focuses on healthy content management practices, beautifully designed campaigns, and powerful data analysis. It is an email marketing tool that allows one to construct email campaigns. They can tell exactly who opened the email, at what time and which links they clicked on it. Their software also allows one to segment the mailing list for greater efficiency.

Mailchimp is a web-based application that works in most web browsers which means one doesn’t need to download or install any software on the computer.

Key Takeaways

The communication between brands and customers has seen a totally new outlook with the arrival of Digital Marketing. As more and more brands are going digitalized, the business is continuing to grow more and more. The lack of digital footprint of any business or brand severely hampers its ability to communicate with existing customers or to find new ones. The lack of a digital presence also leads to a lack of trust in the brand.